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形
[ 02 — THE BUILD ]

TheShape.

We give the business its form. Identity, website, photography, price architecture, booking flow and the written standard, built under one creative direction and handed over in working files.

1DIRECTION
6ELEMENTS
4–8WEEKS
BEGIN THE SHAPE
[ THE PRINCIPLE ]

Most businesses are not underexposed. They are unpositioned. The Shape gives yours one form, one voice and one standard, so every client already knows what you are before they ever meet you.

CREATED BY ARTISTS
[ WHAT WE SHAPE ]

One direction. Six things built around it.

  • 01Identity

    The mark, the type, the colour and the voice. How the business looks and sounds before anyone has met you.

  • 02Website

    Built to turn a stranger into an enquiry. Fast, clear, written for search and designed for the phone first.

  • 03Photography

    Your people, your space and your work, shot under the same direction as everything else.

  • 04Price architecture

    What you charge, how it is presented and in what order, so the price tells your story instead of apologising for it.

  • 05Booking flow

    Every step from first enquiry to confirmed appointment, with nothing left to chance or to memory.

  • 06The written standard

    How the business looks, speaks and serves, written down so it holds when you are not in the room.

01
[ ELEMENT 01 ]
Identity

The mark, the type, the colour and the voice. How the business looks and sounds before anyone has met you.

[ HOW IT IS BUILT ]

Four to eight weeks. One hand on everything.

01 · BEGIN
The brief

50% to begin. The findings from The Read become the brief.

02 · DIRECTION
One direction

Set and signed off before anything is made.

03 · PRODUCTION
The making

Specialists assembled around the direction, never the other way round.

04 · REVISION
Two rounds

Refinement on the finished work, not on sketches.

05 · HANDOVER
Yours

Everything delivered in working files. The balance on delivery.

[ INVESTMENT ]
Annual revenue under €250k€3,500 – 5,500
€250k to €1M€5,500 – 9,500
Above €1M€9,500 – 18,000

VAT included. A fixed fee, set in the proposal after The Read. 50% to begin, the balance on delivery.

[ OWNERSHIP ]

Yours, on settlement.

The identity, the website and every finished asset.

The house keeps.

Master footage, raw files and the method. You hold a perpetual licence to use them.

[ THE NEXT STEP ]

The Shape follows The Read.

We never build on a guess. Every Shape begins with two weeks of reading the business, so what we make answers what we found.

BEGIN WITH THE READ studio@senseilondon.com